With the signing of Dutch wonderkid Matthijs De Ligt, Juventus have sent yet another statement of intent to the football world. But how are they planning to become Europe’s No 1 club?

The Italian giants have been dominating domestic football for the past eight trophy-laden years, establishing themselves as one of the leading clubs on the European scene.


While big-name signings like De Ligt and Cristiano Ronaldo showcase the team's pulling power on the sporting side, there is a clear commercial strategy within the hierarchy outlining the path to expand Juventus as the most influential football club brand on the globe.