I see a lot of comments about it not being enough to pay steemit inc but ads at this point isnt about being a primary revenue driver but to suppliment their current income in the bear market, this additional revenue stream is only good for steemit.  

I just hope that its done in a way where users have the choice to see them or not, hopefully its a free choice or i'll have to use a front end that does off it. I also thought that people who have a certain amount of stake could have the choice to switch it off since they active and invested