RE: The Case For Advertising on Steem-Based Websites by glenalbrethsen

Viewing a response to: @tcpolymath/re-yabapmatt-the-case-for-advertising-on-steem-based-websites-20181129t225618365z

steem · @glenalbrethsen · Nov 30 '18

Thank you, @tcpolymath. I'm not sure why so many people think advertising will save STEEM, when it's not even STEEM we're talking about, but Steemit Inc., which, as far as I know, despite their currently taking questions and discussing things like we're all suddenly a part of their think tank, is still a privately owned and ran business, which, if they did sell advertising (and managed to make anything out of it), would be under no obligation whatsoever to share it with STEEM holders.

Plus, ads that are worth their money require the ability to target, which means tracking people's data, which is part of the reason why we're not on Facebook or Twitter, right? So, why would we want that?

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@abh12345 · Nov 30 '18 (edited)

$0.03

Hey Glen

Just a note on your final point.  The data being tracked would unlikely be personal as there is no requirement here to add any of those details.  I suspect it would be targeted advertising, based on the topics you up-vote, the tags you use, the places in which you leave comments - this is all open and freely available for anyone to compile.

I watched a presentation at SteemFest, the final one of the week where a chap was discussing advertising.  If I remember correctly, they are working on a tool similar to how you set up an advert on Facebook.  (Goes to hunt for presentations...) Waivio, that's the app.  I have no idea where they are up to...

EDIT: Found the presentaton

https://steemit.com/waivio/@grampo/steemfest-growing-steem-ecosystem

👍 glenalbrethsen

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@glenalbrethsen · Nov 30 '18

Okay, so I watched the Waivio presentation. Whoever is going to push this needs to get away from using the term advertising, and use the guy's term, attention trading. And then explain that it's not for Steemit, but for STEEM. Because everything he said had nothing to do with traditional clickable display advertising on a site.

I'm glad I watched it because I really didn't want to have to argue with you. :)

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@abh12345 · Nov 30 '18 (edited)

$0.03

Worth a watch if only for that term, which I'd forgotten was there.

So you are OK with me looking at the categories you post in, comment in, vote on, at what time, and performing a full text search of everything you've written, as long as I call it Attention Trading when I present it to potential advertisers?  :D

👍 glenalbrethsen

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