I will leave my thoughts on this too:

I really like the idea of forming comittees. The only marketing we have right now is word-of-mouth, which obviously will be not successful if the Steem price is down. I have seen a dramatic decrease in posts over the last few weeks, mostly due to the bear market we a currently facing. It is unclear what the future holds for us, whether Steem will become a social media blockchain or will serve for blogging only. A really good initiative is Utopian.io - because it supports meaningful work in the open-source section. Another really good one is Steemstem, supporting science in every aspect. I think in the long run we should definitely form other initiatives for other topics f.ex. Sports, Health, Law, Astronomy, Travel, Lifehacks etc. This platforms are going to enhance the quality of the posts, because everyone tries to do his or her best in order to get a vote. This will inevitably draw more attention from outside to the blockchain. I think just a copy of Facebook or Twitter with a reward system won't be enough to draw the masses to our blockchain. We are going to need a big and vital community, with lots of talent and lots of knowledge in different fields. Knowledge which can only be found on the Steem Blockchain and no where else. We have to face the question, what our Unique Selling Proposition ('USP') really is.

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