People spend billions on books, magazines, music, movies; they drop quarters in guitar cases.  People reward content, daily.  If this was Facebook, this conversation would be being rewarded, but the money that exists in this world goes to someone else, makes them rich.

So you walk up to the magazine rack and select the Crypto Column.  That's the one you want to buy, but you'll flip through NoNames Show.  Totally normal in this industry.