Why?  Why?

This has got to be the most important thing to address in any business decision.  Whether it is in your personal decision to do something for money (business) or in helping someone else do the right thing in business.

I spent 20 years in corporate sales and it was not an easy thing to master.  Noobs start with knowing to ask why, and stopping with the superficial answer.  You really have to ask why a few times in a row to get to the REAL why.

Same with entrepreneurship (which steem-it is definitely) without a why, there will be no what.

(Khaleel - I really appreciate the upvote support on my responses but I reply mainly to add perspective to the great messages you deliver and the great discussions you start. Never stop!)