You raise some very easy to resolve but key points. This one:

Replace Shapeshift with either Blocktrades.us or changelly.com at https://steem.io/#intro-ex because Shapeshift is not currently taking Steem or SBD and it has been this way for at least a month. Sending users to an exchange that has Steem disabled is another red flag for trust.

Nearly put me off initially.  In the crypto trustless environment, trust in key touch points (such as exchanges) is vital.  I have been around this space for several years, so dug a little deeper but people with limited experience etc would not.  (unfortunately I went to Poloniex- but thats a whole other story)!!