Pros:
1. MVP(Apps) in used and spread through iOS and Play store, plus great markerting all over the world means the enormous exposure of the tokens itself
2. Has its own market to exchange cryptocurrencies, implies a handy and convenience market for both users and advertisers

Cons:
1. ICO has not enough information or even the whitepaper missed the  crucial information like business model
for investors or advisers to review, draw concerns 

2. Members(2) of team is really not sufficient, even though they are expertise in the industry, another concerns. More people or bigger team sizes is better.

Thanks for the last minute reminder.