![1.jpg](https://cdn.steemitimages.com/DQmejXzm49Z2ssPGbqwqpHQ1gwcywGwpMtpDrGSt3vMfMQ3/1.jpg)

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***<center>Greetings steemian friends and followers of my oil blog.</center>***

<div class="text-justify">This time varying a little and refreshing my content, so I want to present this article focused on a series of considerations and reflections about the importance of incorporating marketing in the oil industry, especially considering the interconnected world today, where population growth and demand for goods is very high, there are emerging countries such as Asia, which have raised global oil demand.

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While it is true that the price of oil has dropped considerably, this is due to many aspects, but there is currently one that is very influential, and that is the fact that the existing fear of bringing oil to China for fear of being able to spread the Coronavirus plague (NCOV-2019) to the rest of the world has meant that all this volume of oil cannot be supplied by another consumer trade partner as important as China.

It is under this very important scenario that I believe marketing knowledge in the oil industry comes to dominate as an important regulatory element to keep oil prices stable, since speculation can come to the agenda, either to establish an unrealistic cost upwards or downwards.


![image.png](https://cdn.steemitimages.com/DQmPaKUTjcUB47RphZKHWXL4NT52fo2tkGSKDzzLYYhBhHi/image.png)
<center><sup>[Image Source. Pixabay](https://pixabay.com/es/photos/empresario-idea-competencia-visi%C3%B3n-1340649/)</sup></center>


What I really have to say is that I am not an expert in business or marketing, but my knowledge of oil engineering has led me to do some research on the world oil market, and how an idea can be sold that favors us all when it comes to oil. 

As a Venezuelan, I feel obliged to do some research on this matter, since Venezuela is the country with the largest oil reserves in the world and a member of the Organization of Petroleum Exporting Countries (OPEC). This year, OPEC has had to study and evaluate the possibility of lowering its production quota based on low prices.

Now, you may wonder: 

### ***what does all this study of low oil prices have to do with marketing?***

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From my perspective the marketing study is very important in the oil industry, since the marketing study has implicit that communicational and educational character, in which the consumers can be convinced of the reason of the determined price that I took the oil in their different markets of the producing countries, and the receptivity that the consuming countries can have.

Not only does marketing play an influential role in oil prices, but also in the survival of the companies that supply services and equipment to the great world oil industry. As the scenario is, with oil prices on a downward trend, it is very difficult for companies to offer their services and products to state-owned enterprises worldwide.

For private companies to be able to sell their products and services there has to be a marketing philosophy in which good services and high quality equipment can be offered at very good prices, all this capacity to offer in the marketing process should be covered by the optimization of the processes.

To understand what I mean by process optimization, it is necessary to go into the operation of the processes, the idea is that in the oil industry everyone wins, that is a win-win philosophy, for this I have to explain the phases that the oil industry goes through to obtain the oil products, and after I explain these processes I will explain the most important marketing process for each of these processes. 

To obtain the oil it is necessary to go through its exploration and production process, where basically technical engineering studies supported by geology are carried out to discover the oil fields.

After the discovery of the oil field, the necessary techniques and equipment must be applied to drill the wells or holes, where communication is established with the subsoil and the surface, and the most appropriate production methods are established to exploit the oil and store it on the surface. 

Now yes, once we understand the process of exploration, production and refining of oil then it is necessary that we analyze the following:

### ***Some marketing strategies that are important in the oil industry***

[1] First of all the oil equipment and services seller should consider that the oil industry is very technified, which makes the processes quite complex. Based on these assumptions, all sales strategies must be oriented.

[2] All efforts to publicize a product should be focused on being able to provide you with a complete solution in what is in-depth knowledge based on customer needs.

[3] Like other markets, the oil industry does not escape the reality in which the seller has to look for a way to attract the buyer's attention, either by advertising strategies or that their products are actually offered based on quality criteria.

[4] The channels of communication between the seller and the buyer must be suitable to be able to contact each time a product is required based on the buyer's need, especially taking into account that the consumer wants is a trusted supplier who always available when you need a team. It is also important that these communication channels are accurate so that the selling company can keep the buyer updated with new technologies and updates.

[5] It is necessary for the seller to set their methods and objectives, based on knowing what their particular market is, already knowing this will look for ways to focus all the strengths on a single type of buyer. For example, if you are a company that provides hydraulic key services, it is best to reach companies that provide well drilling service, since hydraulic wrenches are widely used in oil well drilling operations.

[6] In the case of oil customers, and I say this from experience, we always seek to buy equipment or request services from companies that handle information about their products based on statistics on the functionality and durability of their equipment. To make these statistics known is very important the use of brochures, video presentations, everything that is valuable so that we as buyers will make known the values of the brand, attributes, tools and technologies that are desired Consume.


![image.png](https://cdn.steemitimages.com/DQmVKH1wnqLb3PLvHiUrvmvpLnaMsvXxKE9eVwHzdfn3uZf/image.png)
<center><sup>[Image Source. Pixabay](https://pixabay.com/es/photos/marketing-digital-seo-google-1725340/)</sup></center>


### ***Conclusion and recommendations***

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In this article I can tell you in a nutshell that oil prices were treated as relevant and introductory aspects, taking into account the interconnected and multipolar world where all existing markets around the world are part of growth and development in the different economies of the world.

Within the context of oil prices I bring up an influential element as a regulator yearly oil price, as is the marketing study, since much of the misinformation based on the sale of goods and services within the oil industry generates price speculation that may be down or up, affecting the close buyer-seller relationship.

To understand a little bit the different marketing strategies, it is also necessary to process existing processes to explore and get oil, put it to produce and finally refine it to obtain its by-products.

Among the six marketing strategies explained and released in this article, I can tell you that all generate and express them based on my experience as an operations engineer at Petróleos de Venezuela. S.A (PDVSA), where I particularly served on some occasions as a supervisory and regulatory element of any purchase of products or services made to another private company.

#### ***Sources of images used to produce the cover image***

[Image source 1](https://pixabay.com/es/photos/plataforma-petrolera-escocia-3522594/)
[Image Source 2](https://pixabay.com/es/photos/petr%C3%B3leo-perforaci%C3%B3n-4663237/)
[Image Source 3](https://pixabay.com/es/photos/puerto-gr%C3%BAa-gr%C3%BAa-portuaria-3109757/)
[Image Source 4](https://pixabay.com/es/illustrations/negocios-%C3%A1rbol-crecimiento-%C3%A9xito-1137367/)
[Image Source 5](https://pixabay.com/es/illustrations/mano-escribir-marcador-pluma-895588/)
[Image Source 6](https://pixabay.com/es/illustrations/educaci%C3%B3n-mujer-chica-equipo-1651259/)

Hoping again to share very soon with all of you about the oil market and the economy spinning in this environment, your friend @carlos84</div>