<html> <p>https://youtu.be/SfQ-bikphmA</p> <p>Clickbait creates a knowledge gap in our mind - something that captures our curiosity and piques our interest. Knowledge gaps are titles or pieces of content where the audience realises they do not know something that only you can give to them. It is a curiosity itch that only you can scratch for them once you have made them aware of said itch.</p> <p>When you are presenting your content in the form of a question, highlighting some information or crafting a thought provoking title that they may not know to answer to then it spurs them into action so as to learn more from you. By getting people to think about your content then it piques their curiosity to learn more and thus click to satisfy their knowledge gap.</p> <p>► Question Of The Day: how are you using clickbait?</p> <p>► Subscribe: http://www.youtube.com/subscription_center?add_user=Nantchev</p> <p>► Join my Facebook group: https://www.facebook.com/groups/387882348219698/</p> <p>► Blog: https://www.nantchev.com/single-post/How-does-clickbait-work</p> <p>► Read my book: https://www.amazon.com/dp/B076Z4DWS3</p> </html>
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