you are also seeing marketing and sales in terms of the old ways.
I worked with an inventor in California. I spent weeks with him, understanding the inventions he created. I got to the point that I realized his fatal flaw: he had no storytellers, no artists working with him. I got him connected with some filmmakers and others who could get his message out. He died before I could really have an impact. But he died with the knowledge that someone cared to tell his story, and to get it out......inventors are really special to me in many ways. 
Tesla uses crowd sourcing to tell its story. There's no need to go the sleazy sales route with Steem....what it needs are teachers with integrity, much like what Dash has with Amanda. Also, creating contests from the people who are already here. That's a story telling idea of the present times. 
The days of loser snake oil are over.