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Steem for bands by steevc

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· @steevc ·
$4.22
Steem for bands
I have thought a fair bit about how we could get more bands to make use of Steem. What are the advantages?

* A source of extra income. Many artists will not earn a significant amount on Youtube or other platforms.
* Less vulnerable to the policy changes of the big social platforms.
* Do not have to pay to get content to fans.
* The fans get to earn too!
* Fans could use what Steem they earn to buy music, merchandise and tickets.

I am curious to do some sums, so I will take the advantage of one of my favourite bands, [The Fierce and the Dead](http://fierceandthedead.com/) (TFATD). They are a British instrumental rock band who I have seen live many times. They are unlikely to trouble the mainstream charts, but have a loyal following around the world.

![Facebook](https://img.esteem.app/5sttju.png)

As you can see they have over 20,000 followers on Facebook with 5,000 in the fan group plus over 9,000 Twitter followers.

I know some bands use Patreon to raise money from fans as selling music and gig tickets may not be enough to live on. I looked at [some random artist](https://www.patreon.com/zolajesus) there who has various subscription levels that give some perks to the fans. This one has 601 patrons and I suspect many of those pay the lowest level.

![Zola Jesus](https://img.esteem.app/mpdmln.png)

Author Kevin Kelly said you can be a successful creator with [1000 true fans](https://kk.org/thetechnium/1000-true-fans/) who buy everything you put out. TFATD are a four-piece, so may need a few more to get by.

So how do the economics of using Steem look? Suppose half their Facebook followers come to Steem. 10,000 people with the basic 15 SP delegation could give a dollar or two to a post. That is obviously not much even if the band post several times a day, which they may not have time to do.

Well their fanbase is largely middle-aged (from the gigs I have been to) and may have reasonable disposable income, so they may well be willing to invest a little in Steem to help the band out. If half of them spend $10 per month on Steem they would have several thousand each by the end of a year and so several million between them. As things stand that would be a large proportion of the available Steem, but that sort of buying pressure might drive up the price so they would need less Steem each for the same effect. There are only a few thousand active Steemians anyway at the moment, so this number coming in would represent a major increase and that is just one band.

As I said above the fans would also be earning from curation and it is likely that many would be posting and commenting. They would also discover other music here. Word would spread in the industry and it could drive a bigger influx of users. This is the sort of tipping point Steem needs and it could start fairly small. 

Coincidentally I saw [this post](https://steempeak.com/steem/@crokkon/so-who-s-still-around) by @crokkon with some statistics on the active community. It seems we are only retaining a couple of percent of those who join up and we need to improve on that. @enforcer48 had a [similar idea](https://steempeak.com/stee/@enforcer48/re-steevc-q1805s) to me in a comment. I think it is less likely that a really big act would rush to join Steem when they already have a healthy income and good associations with big companies. I know pewdiepie joined DLive a while back, but they seem to be [losing viewers](https://hypestat.com/info/dlive.tv) lately.

So why are musicians not rushing to join Steem with their fans in tow? There could be several reasons. They may be told by others that you have to stick with the big platforms. They also have limited time to spend on administering multiple accounts as they cannot just abandon those other platforms. Steem has usability challenges, but a combination of Steempeak, Steem Keychain and eSteem for mobile is fairly user friendly. The account verification is a barrier, but you can pay to bypass that or have existing users create accounts and delegate.

One thing Steem lacks is communities. This feature is supposed to be coming (next year?) and that could make it a difference. Facebook groups seem to be the current popular option, so Steem has to compete with what those offer.

I have dropped hints to TFATD about Steem, but have not had an in-depth discussion about it with them. I thought they were a good case to use as they already have a good number of fans, but may not break into the mainstream. Steem should be looking at niche markets.

There are musicians using Steem and I would be interested to know what their experience has been. Can you bring fans in from other platforms? Will they stick with it?

I have to include some music in this post, so here is a fairly recent track by the band. You will see that they do not do big budget videos as that is another expense.

https://www.youtube.com/watch?v=kS7qny_PJ6E

Rock on.

<p><b>The geeky guitarist and facilitator of the 10K Minnows Project.</b>
<div class="pull-left"><img src="https://steevc.keybase.pub/steemit/steevc.png"></div>
</p><ul><li>I'll buy <a  href="/guitar/@steevc/steem-for-picks">guitar picks for Steem</a>.</li>
<li>Get a <a href="https://wirexapp.com/r/steevc">Wirex Debit Card</a> to spend your crypto.</li>
<li>Get some passive income with <a href="https://www.mannabase.com/?ref=ej74g43dgi">Mannabase</a>.</li>
<li>Get paid to search at <a href="https://presearch.org/signup?rid=115476">Presearch</a>.</li>
<li>Battle for cards on <a href="https://steemmonsters.com?ref=steevc">Steem Monsters</a> and I will lease to small accounts.</li>
<li>I have Steem accounts to give away to worthy people!</li>
</ul>
👍  , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , and 48 others
👎  , , ,
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@markkujantunen · (edited)
You're absolutely right. What you're talking about is Steem as a band-aid. :)
👍  
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@steevc ·
It would well be that :)
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@adetorrent ·
oh nice ;) 
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@hockney ·
$0.01
Good article. Do you know of anyone creative who IS bringing their audience to steem?  A case study would be really useful for the argument. I know you bought some figures from a cartoon via Steem - maybe that artist would right you something on the effectiveness of Steem?

I agree that TFATD are probably a good band to try this with, or maybe another post-rock/prog act. I think folk music fans and bands would run away...
👍  
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@steevc ·
I am looking out for those who have already done it. I bought the figures from the comic by @katharsisdrill. I don't know how well that limited edition sold.

There are so many bands with a small, dedicated following who already do a lot on-line. People have to be technical enough to deal with Facebook, Bandcamp etc. I mentioned Steem to Steve Lawson, but he is doing his own thing. Just needs someone to take the risk on it.
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@mstafford ·
$0.03
Interesting thoughts, @steevc! I know that I would definitely try to support some smaller bands or even artists if I were given the opportunity. I've been trying to convince @caitycat to put some as much time into steem and the related apps as she does w/ Instagram (proud to admit that I've recently succeeded and gotten her to test out Appics).

I think the main deterrent is that the infrastructure / convenience, in terms of a well fleshed out app, just isn't quite there yet (save for a few sparse examples). I'd suggest this is why Appics is seeing such a burst of strength -- there are lots of features labelled as "Coming Soon" in the app, but it's pretty visually appealing. Though... I thought the same thing about Steepshot...

Regardless, I feel like good things are not too far away. A few polished apps, a bit of IPFS infrastructure for hosting some music, and a bit of brainstorming could turn into something where you could subscribe to an artists Discography for 10STEEM/month (either straight up "tip" style, or maybe via voting, or both).

👍  
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@steevc ·
I'm not into Instagram, but I appreciate it's huge. We could do with a slice of that pie. The band thing just looks like a good fit to me. 
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@steem-ua ·
#### Hi @steevc!

Your post was upvoted by @steem-ua, new Steem dApp, using UserAuthority for algorithmic post curation!
Your **UA** account score is currently 5.945 which ranks you at **#355** across all Steem accounts.
Your rank has not changed in the last three days.

In our last Algorithmic Curation Round, consisting of 89 contributions, your post is ranked at **#11**.
##### Evaluation of your UA score:

* You've built up a nice network.
* The readers appreciate your great work!
* Try to work on user engagement: the more people that interact with you via the comments, the higher your UA score!


**Feel free to join our [@steem-ua Discord server](https://discord.gg/KpBNYGz)**
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@steem-plus ·
SteemPlus upvote
Hi, @steevc!

You just got a **5.41%** upvote from SteemPlus!
To get higher upvotes, earn more SteemPlus Points (SPP). On your Steemit wallet, check your SPP balance and click on "How to earn SPP?" to find out all the ways to earn.
If you're not using SteemPlus yet, please check our last posts in [here](https://steemit.com/@steem-plus) to see the many ways in which SteemPlus can improve your Steem experience on Steemit and Busy.
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@bozz ·
$0.02
I could see there being some kind of community once they are created for bands and music creators.  I think it would be kind of cool.  Sort of like a blockchain based MySpace.  Since that is what MySpace was originally created for anyways.  The problem is still getting people to join, but if they tied it in to their "fan club" which lots of people join via email anyway, it might work.
👍  
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vote details (1)
@steevc ·
It just needs some to take a chance on it. The band I mentioned are aware, but they responded to a tweet saying they have not had a chance to look into it. 
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@bozz ·
Oh wow, that is pretty cool.  You are right, there has to be someone that has a personal connection to some bigger band that could break the ice with Steem.  Perhaps @verhp11 knows someone :)
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@creativecrypto ·
Hello @steevc, thank you for sharing this creative work! We just stopped by to say that you've been upvoted by the @creativecrypto magazine. [The Creative Crypto](https://thecreativecrypto.com/) is all about art on the blockchain and learning from creatives like you. Looking forward to crossing paths again soon. Steem on!
👍  
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vote details (1)
@johnjgeddes ·
$0.02
hmm..I add together their fanbase and I have more followers than them of Twitter - maybe I should do what Cohen did and put music to my lyrics, lol
👍  
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@steevc ·
How many of your Twitter followers are on Steem? If 10000 joined it would make a significant difference for you and the platform. We have to start somewhere. I think bands are a good target as they tend to have loyal fans who are willing to spend money. 
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@johnjgeddes · (edited)
$0.02
To be honest, in all the time I've been pushing steemit and retweeting steemit posts I convinced one writer to come over - he stayed a month and left in frustration despite hours of help and encouragement from me. It's not reddit - it's a complicated and frustrating interface for those who aren't  into it - and this person knew coding and had been around a while - it wasn't his first rodeo in other words. Steemians think it's easy recruiting a twitter folloWing - it took me 6 yrs to get over 50K followers and I mean real followers - I talked to Atwood about it once and she admitted she bought a lot of hers. Well, I didn't do that and I can tell you, it ain't easy. You just can't add your twitter following to steemit - wish I could, but I can't and them's the breaks
👍  
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