Steemit Needs a New Slogan by boxcarblue

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· @boxcarblue ·
$32.81
Steemit Needs a New Slogan
<center>![the-work-2172684_1920.jpg](https://steemitimages.com/DQmWJDzHRzdi2BEGEqQzKQzjwcSdrqJVmRSefJ8tRnbFzN6/the-work-2172684_1920.jpg)</center>

### I don't know about you, but *Come for the rewards, Stay for the community* just doesn't sound very exciting to me. 

It gives me the impression that I'm not going to get what I want. 

#### A more accurate use of this slogan would be *Join the community. Get the rewards*. That, to me, feels a little more exciting. 

But if we're talking about marketing, and there has been quite a bit of talk about marketing around here lately, shouldn't we be using a slogan with more power? Something that captures people's attention and embeds itself in their subconscious? Something that makes people think they have found a product that *will* improve their lives?

### Of course we should.

<center>![ballet-dancer-1866912_1920.jpg](https://steemitimages.com/DQmdj1WDCW8b4HDPqndmZWXMD6mqV22QrJBY8e6myiusQHo/ballet-dancer-1866912_1920.jpg)</center>

When I first joined Steemit in August of last year, I thought I had joined a content sharing blogging platform, a place for article and editorial-like content. Now, though, I feel that Steemit is becoming more and more a place where any content has a chance at being appreciated and rewarded: art, music, comics, education, technology, medicine, science, news, hobby, cooking, personal ramblings, etc. 

### This platform is highly open and customizable. And the more members it has, the more I think it will diversify.  

That's why, more and more, I am seeing Steemit as a platform that gives individuals the power to be just that, to be individuals. It rewards them for living their daily lives and, as you all know, it incentivizes them to pursue their hobbies, interests, and dreams.

### It rewards YOU for being YOU! 

Now that is exciting! And the way Steemit rewards you is pretty unique. 

#### To me, this is Steemit's selling point, and I think it should absolutely be included in Steemit's slogan. 

<center>![skateboard-1870039_1920.jpg](https://steemitimages.com/DQmfC8yQsfwgNH361TSy7a7ddCwCMzDJkgxxW3moY5rVcAT/skateboard-1870039_1920.jpg)</center>

#### Some of you may say that we don't need just one slogan, and I won't dispute that, there may very well be room for a variety of slogans, especially considering that there are a variety of platforms using Steem in separate and unique geographic regions. 

That said, I have to agree with the ideas @stephenkendal displayed in this post [CROWDSOURCED MARKETING: Marketing Initiative (Part 5). Building your Brand..!](https://steemit.com/crowdsourcing/@stephenkendal/crowdsourced-marketing-marketing-initiative-part-5-building-your-brand). Consistency, a strong motto, regular promotion, and engagement are key. 

### Agreeing on one strong slogan to represent Steemit is very important. Secondary slogans will be great to have too, but to begin with, let's choose one powerful slogan to sell the power of this platform to the masses. 

<center>![yoga-2176668_1920.jpg](https://steemitimages.com/DQmYmAwxzUojSBFmoBFv8oBkhuEPsHyi1csnDKnBnhAcv6N/yoga-2176668_1920.jpg)</center>

#### I've thought of five possible ideas here. Two of them have been used elsewhere before but don't appear to be copyrighted. I'm sure all of you have great ideas as well. 

In the comments of this post, **please tell me which of these slogans appeals to you.** Or, if you have a another idea, please post that in the comments as well. 

### Let's take these slogans to the Steemit marketing team and power this platform up so that we can bring it to the masses!


<center>![silhouette-1721297_1920.jpg](https://steemitimages.com/DQmUe8MWQviHsuWiGTeTz6Dmjg6c61WhJwPAuFKCNHubPfu/silhouette-1721297_1920.jpg)</center>

<center>**Image Credits:** [Silhouette](https://pixabay.com/en/silhouette-in-xinjiang-ghost-city-1721297/), [Thinking Pose](https://pixabay.com/en/the-work-people-the-life-thinking-2172684/), [Skateboarder](https://pixabay.com/en/skateboard-longboard-skater-1870039/), [Photographer](https://pixabay.com/en/ballet-dancer-dance-girl-picture-1866912/), [Yoga](https://pixabay.com/en/yoga-outdoor-nature-woman-fitness-2176668/)</center>
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@henry-gant ·
$0.54
"Come for the rewards . . . stay for the fights."
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@oldtimer ·
Come on. It's not so bad. Or it is?
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@old-guy-photos ·
LOLZ
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@surpassinggoogle ·
Hahaha, this is so not bad in itself. It makes steemit more of a real-life world, which indeed is what makes steemit endearing!
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@lovejoy ·
$0.16
Of all these.. "It pays to be you" is my favorite.

"Your voice is worth something" is another one floating around. :)
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@boxcarblue ·
I like that one too. When I Googled it, though, it showed a connection to a Twitter campaign. But, like I said, I don't think it's copyrighted.
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@steemfeed ·
Invest in your story

This one is a joke:  Your voice goes up in steem.  ;)
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@boxcarblue ·
Another user recommended a similar slogan.
👍  
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@boxcarblue ·
https://steemit.com/steemit/@boxcarblue/slogan-poll
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@natureofbeing ·
I like that too...your voice is worth something
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@boxcarblue ·
https://steemit.com/steemit/@boxcarblue/slogan-poll
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@kevinwong ·
$0.20
Be human.

Just do it :P

Thing is, marketing can be liquid and is made possible by the different internal crowds interacting with external crowds.
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@boxcarblue ·
That makes sense. I want to do more of that interacting, but want to do so in a way that is consistent with what is already happening. I think having one or more consistent slogans is a good way to reach out to other audiences.
👍  
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@boxcarblue ·
https://steemit.com/steemit/@boxcarblue/slogan-poll
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@doitvoluntarily ·
$0.02
these are some really great ones! nice work!:)
👍  ,
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@boxcarblue ·
Thanks! I'm not very good at arranging text on pictures and doing design, but I figured I'd put some ideas out there. I can see a campaign of images coupled with a solid slogan really helping to entice new users.
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@boxcarblue ·
https://steemit.com/steemit/@boxcarblue/slogan-poll
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@awesomianist ·
$0.03
My vote is on "It Pays To Be You", short, catchy and it encompasses all the point that makes Steemit Steemit. <br><hr>

I'd usually do things with the end in mind. That said, I can see that one say in the future, it's possible that the community and network size of Steemit in on itself has a selling point greater than the chance of being paid, once we've reached a critical point in usebase size.

That is why I think we shouldnt explicitly mention "rewards" as the first thing a new user sees. It has to be implicit. We don't flaunt payment like any regular ptc or ptd sites. But it's there.
👍  ,
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@boxcarblue ·
I like that one a lot too. It's been used elsewhere, though, so that might be a problem. I also wonder if using the word *pay* is accurate. I'm torn between using *rewards* and *pay*.
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@awesomianist ·
Maybe we can try. "It's rewarding to be You"?
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@boxcarblue ·
https://steemit.com/steemit/@boxcarblue/slogan-poll
👍  
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vote details (1)
@steemfeed ·
$0.02
Stay for the community is possibly the worst slogan ever.  WHY?
Communities can be good or bad, ours like most are mixed.
So, what would you like in a "good community? "  Friends?  Fairness?  Helpfulness?  Who knows, I don't.
SteemIt - We invest in your story
👍  
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@boxcarblue ·
We invest in your story is interesting. I wonder if invest is the right word, though. Maybe something like *Your audience is waiting.* would keep your idea going but be more streamlined. Or, *Your story matters. Steemit: the place where your audience awaits.*
👍  
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@boxcarblue ·
In a good community? Support, acceptance, willingness to communicate, openness.
👍  
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@boxcarblue ·
https://steemit.com/steemit/@boxcarblue/slogan-poll
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@daveks ·
$0.35
## Fantastic- "Get paid to be you" is my fav! ##
👍  , , , , ,
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vote details (6)
@englishtchrivy ·
$0.04
@boxcarblue I second the motion with @daveks!
👍  ,
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@boxcarblue ·
https://steemit.com/steemit/@boxcarblue/slogan-poll
👍  
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@daxed ·
It's quite good.  One day I want to see it on an ad banner at the top of reddit :D
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@stellabelle ·
STEEMING IT LIKE YOU'RE MEANING IT

https://media.giphy.com/media/KXY5lB8yOarLy/giphy.gif
👍  
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@stellabelle ·
All the cheesey slogans have to go. They're dumb.
👍  
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@boxcarblue ·
All of them? I don't think they're all dumb. What do suggest as an alternative? If you have a post about, send me the link.
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@akkha ·
$0.02
My suggestion is "Get connected ..Get Paid ".
👍  
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@boxcarblue ·
This makes me wonder, get connected to what? Could this be more clear? More concise? I'm thinking. Thanks for the suggestion!
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@akkha · (edited)
I think we can use Steemit as a social media platform to be connected with all steemians and friends. Its just a suggestion, yeah I agree with you its  a little bit unclear. Thanks for the comments dear @boxcarblue !
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@boxcarblue ·
What do you think about: Make connections that pay. Or, Make the connections that pay. Or even, Connections that pay.
👍  
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@akkha ·
$0.03
I think first is good : "Make connection that pay "
👍  
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@boxcarblue ·
https://steemit.com/steemit/@boxcarblue/slogan-poll
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@akkha ·
$0.03
Thank you so much @boxcarblue !
👍  
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@orenshani7 ·
$0.02
I really like, "It pays to be you"
👍  
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@boxcarblue ·
Do you mind voting again here? There are 26 slogans to choose from. Thanks!

https://steemit.com/steemit/@boxcarblue/slogan-poll
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@transisto · (edited)
$0.02
”Don’t waste your time on social media, invest it at steemit.com”
👍  
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@boxcarblue ·
That's nice. What if we shortened it to make it more punchy: Don't waste your time. Invest it! Steemit logo here.
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@boxcarblue ·
https://steemit.com/steemit/@boxcarblue/slogan-poll
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@meesterboom ·
$0.02
Some great ideas there
👍  
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@boxcarblue ·
https://steemit.com/steemit/@boxcarblue/slogan-poll
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@zurvanic ·
$0.05
I'm glad to see this discussion is happening. Upvoted.

I'd throw my vote to something like "Reward Everything" or "Create, Curate, Reward".

For a slogan, I'm trying to call out to potential users as quickly as possible by sharing the underlying function of the tool, as in what you'll be doing.
👍  ,
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@boxcarblue ·
Thanks for chiming in. 

Create, Curate, Reward is nice and simple. I like that. Though it sounds a little one-sided, like you, the user, would be doing all the work-creating, curating, and rewarding others. 

I think "Creation, Curation, Rewards" might be more apt. I could see that being a catchphrase that went alongside or beneath the Steem logo. 

I can also imagine that pairing well with some of the slogans mentioned in this post. For example,

It pays to be you. 

Steemit: creation, curation, rewards

Or, I can picture an ad campaign that used those words separately. Pairing images with the word Creation and the Steemit logo, other images with Curation and the Steemit logo, and yet other images with Rewards and, of course, the logo. 

There are a lot of possibilities. Do you have any suggestions about where to go from here?

I'll try to think of some other catchphrases that might work to highlight the tools of the platform.
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@zurvanic ·
$0.02
I'd say take it to a community poll. Quantify what people think.

It's also worth noting that a slogan for Steem doesn't have to be one for Steemit, and vice versa. They are different from each other, so there are options.

Also, I'm not personally a big fan of the 'it pays to be you' perspective, because that's not what Steem or Steemit is really about. It's about distributing the rewards of the attention economy, and I think that too strong a focus on 'you' could backfire. This coming from a former copywriter, so that's saying something.
👍  
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@gardenlady ·
$0.02
.I like this one....."Join the community. Get the rewards. " much more accurate!
👍  
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@boxcarblue ·
$0.04
I think that one's very fitting too. I'll pair it up with a picture this week. Maybe adding Steem to it would be good too. That way it could speak for all the platforms based on the Steem blockchain. 

Join the Steem community. Get the rewards. 

I like how rewards can mean make new friends, get feedback, meet new clients, collect Steem, etc.
👍  
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@gardenlady ·
exactly!
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@boxcarblue ·
$0.05
I'm guessing I know which one you'll pick, but if you don't mind, will you cast a vote here?

https://steemit.com/steemit/@boxcarblue/slogan-poll
👍  
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@lovejoy · (edited)
$0.20
Thanks @boxcarblue for starting this thread! :)

I want to preface this by saying that **this is just a bunch of words and phrases which came up for me as I was brainstorming on the idea of a Steemit slogan** *this morning.*

I share this *idea ramble* here **in the hopes that it may inspire further ideas and wordplay, rather than as fully formed slogan suggestions!**

I tend to think in idioms, and playfully suggestive phrases which might create an emotional connection in the reader.  Hopefully this mess of words is of some use to someone. :)

**Note: these could be Steem or Steemit...** i'm not really suggesting one or the other.

**Steem(it):**
- Enjoy The Future
- And The Award Goes To...
- Have your cake and eat it too
- Bonus Round!
- Mutual Satisfaction
- Overtake Fortune
- The Shape Of Things To Come
- Cast Your Net
- A Rising Tide Lifts All Boats
- Don't Compose Yourself
- Net With Benefits
- [.........] With Benefits

Words and phrases I liked when pouring through the thesaurus for **Create Curate Reward**

make - dream up - activate - bring about - generate - envision - cast - improvise - shape - begin - benefits - cultivate - arise - outcome - advantage - bring it - worth - satisfaction

@zurvanic, I agree with your sentiment that:
> "For a slogan, I'm trying to call out to potential users as quickly as possible by sharing the underlying function of the tool, as in what you'll be doing."

But do you think it's also possible to tap into the collective imagination of potential users by *suggesting* what the underlying function of the tool is, thus arousing curiosity to know what it is, rather than just spelling it out?  That's the direction I tend to think in.. to give an alluring hint.

I hope some of my musings are helpful! :P
👍  , , , , , , , , , , , , ,
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@lovejoy ·
Is **Net With Benefits** too suggestive?  Because I think I really like it. :)
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@boxcarblue ·
Great ideas here @lovejoy! Thanks for contributing!

I think capturing the imagination and alluding to the concepts/actions of create, curate, reward is a good way to go. Could be very powerful. I also think letting images do a lot of the work is important too.
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@boxcarblue ·
https://steemit.com/steemit/@boxcarblue/slogan-poll
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@onecircular · (edited)
$0.02
As a new user, I disagree that we need a new slogan. I think we need a new description. Ironically, I think marketing value will be derived from downplaying the rewards and block-chain element and focusing on the many potential outcomes and how people interact with it - namely the value of being able to promote your own content globally and the value of finding high quality content. Like facebook but not boring. Like facebook but meaningful. Like facebook but instead of collapsing your social circle to people you know, connecting with people who have similar interests that you don't know.

I disagree with using a slogan. It is non-inclusive and turns people off. Its hard to imagine all the value of steem in one slogan that has any real meaning. 

My question to all users would be..

Solely apart from rewards - What do you like about Steem? 

My answer is the quirky unusual posts people make and the unusual connections people are making.

A question I pose here: https://steemit.com/steemit/@onecircular/why-do-you-like-steemit
👍  
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@boxcarblue ·
You're the second person to voice the opinion that a slogan isn't necessary. I'm really curious about the thinking behind this opinion. 

You listed some reasons in your comment, but one of them was that Steemit needs a new description, which, to me, is essentially a slogan. 

Apple has a slogan. Facebook has a slogan. Twitter has a slogan. Uber has, or had, a slogan. Without slogans, how do you promote a product?

It may be challenging to think of the right slogan/description for Steemit and the other Steem platforms, but I still think it's important.
👍  
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@boxcarblue ·
Sorry. I didn't answer your question. I'll try to later.
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@onecircular ·
Well, it's a gut reaction.  

I'm not a marketing expert - I googled if Facebook had a slogan and I find support that it has more of a catchphrase. I'm not sure I could tell the difference. 

Rather than get into a marketing debate (which for products with a centralised element could be interesting) - I'm actually saying more like: do you know what the product is? do users know what the product is? do you know what ethos users ascribe to the product? 

Linking rewards to the slogan, doesn't seem to tap into what could be a massive user market. In the question I link, the real value of steemit appears to be a new way of organising personalised content and connecting with people and being creative - talk about a valueable product. 

I feel like Steemit isn't evolved enough to get that much mileage out of a slogan yet -  or perhaps a interim slogan for investors is just what it needs to get kick started.
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@natureofbeing ·
Some good thinking here! "Do what you do and get rewards" rings for me
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@boxcarblue ·
Thanks for the feedback. How do you feel about Do what you do. Reap the rewards. ?
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@natureofbeing ·
I like it!
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@boxcarblue ·
Do you mind voting on a slogan one more time? I'm taking a poll. 

https://steemit.com/steemit/@boxcarblue/slogan-poll
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@natureofbeing ·
Sure! My 2 favs are:
- Do what you do. Reap the rewards.
 - The Shape Of Things To Come (could be used as a sub-heading or an another option since we can probably have several phrases we use at different times.
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@oluwoleolaide ·
i  will go with "Get reward when you have something Tangible"......@boxcarblue can you follow back pls?
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@boxcarblue ·
I can do that.
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@giantbear ·
@boxcarblue I love this slogan!  Get paid to be you!  Could we use some of these links to share on Facebook and other platforms?
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@boxcarblue ·
I'm glad you like it. I'd be happy to share the links to these. Let me see if I can get some more opinions on whether marketing from the ground up like this is something we should pursue or if it's better to wait until we have some agreed upon slogans/catchphrases to work with.
👍  
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vote details (1)
@boxcarblue ·
I want take a poll and then make some more advertisements like in this post. I will post the links for everyone to use after the poll is taken. Do you mind casting a vote in the poll?

https://steemit.com/steemit/@boxcarblue/slogan-poll
👍  
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@fiord18 ·
Что-то я пока не ощутил никаких денег..((
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@boxcarblue ·
возможно когда-нибудь:)
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@abdullar ·
good posting... voted and followed...^^
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@boxcarblue ·
Thank you!
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@papa-pepper ·
$0.03
I've been considering this lately too, and made a post about it last night.

The best I could come up with is:

### Don't waste your time online, *invest* it at steemit.com

<center>or</center>

### Don't waste your time on social media,  invest it at steemit.com

------
@daveks gave me the link to your post. I like the way you think!
👍  
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vote details (1)
@boxcarblue ·
@daveks is good like that:)

Thanks for contributing. I think this is the first time we've exchanged comments. I'm happy to have finally crossed paths with you. 

I like both of your suggestions. I wonder if they couldn't just be shortened to **Invest your time.** *Steemit*

Or **Invest your time at/with Steemit.**

Taking the investment idea and running with it, you could also say, **Your time is worth something.** Or, **Your time is worth something to us here on the Steem blockchain.**

Keep the ideas coming!
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@papa-pepper ·
Yes, nice to finally  meet you! Just clicked ***follow***.

Keep the inspirational ideas coming and invest your time wisely!
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@papa-pepper ·
$0.03
Hey, that sounds pretty good! 

# Invest your time wisely - steemit.com
👍  
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vote details (1)
@boxcarblue ·
I think I know which one you'll choose. Please take a second to vote on it, though, if you can. 

https://steemit.com/steemit/@boxcarblue/slogan-poll
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@surpassinggoogle ·
I will be participating soon!
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@boxcarblue ·
Looking forward to it!
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@surpassinggoogle ·
Here are 1 more quickly before i forget:
Get rewarded for reshaping the Internet!
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@surpassinggoogle ·
A home away from the rest of the internet!

The new internet!

A social community of equals.

Be you! Be seen! Earn!

Be your boss! Build An Empire! Create Influence!

Fall in love with the web all over again!

Creating Valuable Content Pays!

The internet is queen. Steemit is King!

Just keeping these here for now. I will come up with more!
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@boxcarblue ·
Thank you for contributing! I need more time to take all of these in.
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@boxcarblue ·
https://steemit.com/steemit/@boxcarblue/slogan-poll
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@mwh930 ·
Read their entire first page - its the dumbest thing I've ever read.

" Steem is a form of esteem, which means to prize or value. Steem is also a homophone for steam, which is frequently associated with power, and a step further, steam powered trains gave influence to English idioms, such as ‘this conversation is picking up steam.’ The associations with prizing, language and empowerment only felt right."

Steem is a form of esteem? what? no its not? steem isn't a real word.
Steem is a homophone for steam which is a word frequently associated with power? like WTFFFF dumbest thing I've ever read. how is that even slightly relevant or widely known. sounds like its written by a Chinese 8th grader in their English 101 class. And then the lovely little kindergarten lesson about idioms? more like IDIOTS. but I tried to bring it up and some dumb hick came at me out of nowhere and he clearly was uneducated but I guess loud mouth anime freaks win out in the world of crypto currency
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@boxcarblue ·
That may be, but it's still what we've got so we have to find a way to work with it. Got any ideas?
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@freeyourmind ·
Your voice is worth something is the best because it kinda implies that you can earn something but it doesn't make it obvious.
If you say come for the reward, it is a more direct way to say that you will get rewarded, i dont like that.
👍  
👎  , , ,
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vote details (5)
@boxcarblue ·
That is a good one. I feel like it could be followed up by something, though, to give it a little more effect and relevance. Maybe not, though.
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@kafkanarchy84 ·
I actually really like *Come for the rewards, stay for the community.*
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@boxcarblue ·
$0.05
I need to put that one on the poll, as well as quite a few others. I'm going to try doing this again through Steem Poll because I've found/collected a lot of other great suggestions.
👍  
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vote details (1)