Steem Is Mentioned In Today's Coindesk Article About Evaluating Blockchain ICO's by stellabelle

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· @stellabelle · (edited)
$31.03
Steem Is Mentioned In Today's Coindesk Article About Evaluating Blockchain ICO's
[![background-21657_1280.jpg](https://s11.postimg.org/f5383vrxf/background_21657_1280.jpg)](https://postimg.org/image/l60x0yejj/)
image: pixabay

# I found a Coindesk article written by @wmougayar that was just published today that gives great guidelines for what to look for in an ICO. Also, it mentions STEEM in a favorable way. Here's the quote about Steem:

>For example, steem has done a good job crossing boundaries between their cryptocurrency-governed site Steemit, and the real world, and demonstrated it at their recent Steemfest in Amsterdam.

>Here are four examples I describe in a recent article, "Steemit’s First ‘Fest’ Reveals the Power of Blockchain Community" that showcase this cross-pollination of transactions between the crypto-world and the non-crypto spaces. -[Coindesk](http://www.coindesk.com/evaluate-blockchain-initial-cryptocurrency-offering/)

Here's the entire article titled, [4 Criteria For Evaluating Blockchain ICO's](http://www.coindesk.com/evaluate-blockchain-initial-cryptocurrency-offering/) It's a really good assessment of what makes an ICO successful.

While reading through the list of essential components of a successful ICO, I couldn't help but think about Steem in two respects: 

>Do they have external advisors? and Do they have operational transparency?

## I noticed that the author of this article is an advisor to the Ethereum Foundation. Does Steemit/Steem have external advisors?
 
If not, it would be a smart move to have advisors now. Steemit is in an unusual position of already having an active community, but it still lacks a real identity. There's a social network for all kinds of communities, there's even one for scientists. In trying to attract everyone, it doesn't attract a cohesive group. I think Cryptoctopus is correct in his assessment that the "Welcome To The Blockchain" intro page doesn't really serve anyone except those few who already know what the word, 'blockchain' means. I think a radical re-assessment of the marketing strategy is in order. But before that's done, Steemit has to decide what it is.

# I see Steemit as an online networking game in which people use bots, betting, curation strategies, writing and flagging censorship to exercise their power over others and make money.

Of course, new friendships and business alliances are forged as well, but I see the game aspect as being dominant. In the absence of forming groups, tribes, instant messaging and an overreliance on automation, Steemit, has more in common with a game than a social networking site. If it is a game, then it should become fully gamified and marketed that way, and it should be clear about its true nature. It's clearly not attracting writers, so one has to ask the question, _who is it attracting?_

And about _operational transparency_, do you think Steemit has that? If you'd asked me a month ago, when the founders were all but absent from blogging, I'd have said no. I still think the transparency aspect could be improved. Communities require constant  communication, done in a transparent way. Transparent communication means that even when the founders make mistakes, they come forward and admit it. Many businesses have been saved by founders coming forward and transparently discussing problems, mistakes and faux pas. 

If you read the article, what aspects of a successful ICO are worth mentioning? What areas could Steemit learn from and incorporate into their structure?

This was an insightful part of the [Coindesk](http://www.coindesk.com/evaluate-blockchain-initial-cryptocurrency-offering/) article:

>Here’s another important question that deserves its own dive:

>How does value flow from the outside of the ecosystem to the inside, and vice versa (not counting speculatory trading on public exchanges)?

>There are two types of segments for generating value:

>Inside your own market
>Outside of your market and into the cryptocurrency markets in general or the real world.

<center>[![Enlight1ed91d.md.jpg](https://www.steemimg.com/images/2016/09/29/Enlight1ed91d.md.jpg)](https://www.steemimg.com/image/XW9Ca)</center>

[<center>![follow8f3ef.jpg](https://www.steemimg.com/images/2016/09/27/follow8f3ef.jpg)</center>](https://steemit.com/@stellabelle)
👍  , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , and 319 others
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@goldmatters ·
Resteemed and tweeted!
👍  ,
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@robrigo ·
@wmougayar is also an advisor to Steemit, to answer your question.
👍  
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@stellabelle ·
Ah, I see. In the CoinDesk article, it only lists him as an advisor to the Ethereum Foundation....
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@robrigo ·
William mentioned that he was advising Steemit in his SteemFest talk. I noticed it wasn't in his "The Business Blockchain" book as well, must be a recent development. ;-)
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@dajohns1420 ·
I kinda like "welcome to the blockchain" but you're probably right, there could be something more inviting.
👍  
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@stellabelle ·
what Cryptoctopus and I agree on is the fact that people don't have to know about 'blockchain' to use this site. Using it as marketing, means that you're trying to attract only people who know what 'blockchain' means.
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@stellabelle ·
well, since that's steemit's marketing, they are using that word to invite those who know what it means inside.....those who don't know what 'blockchain' means would probably not feel welcome.
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@nxtblg ·
Just to take the opposite side a bit: "blockchain" is becoming a buzzword, like "internet" became a buzzword in 1994-5. It's only a matter of time before "Welcome to the blockchain" attracts hipster types.
👍  
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@phoenixmaid ·
Transparency wise it's better than it was but there is still quite a way to go.  It's great that all the information is there if you know how to find it and can understand all the tech speak. the rest of us could do with hearing from the team more.
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@giantbear · (edited)
Interesting article. I still don't know much about the blockchain, trying to learn and understand a little bit more everyday. I have actually tried to recruit a few people to Steemit today. The problem is that I actually have to explain the whole platform to them to get them to sign up, and I don't know so much myself. I know that there were some articles added on how to start here, but it is rather difficult to explain something you don't fully understand yourself. It is even more difficult to get people to stay after signing up if they don't believe in something.. I have convinced them to sign up though, but it will literally be a training session on skype daily.  We all work online so it's not difficult to do this, but  if "someone" could make a proper introduction video for new members, that will help. This video should however be in very easy laymen's terms. Not everyone understands cryptocurrency, and not everyone understands blockchain. And I feel like a complete idiot most of the time! 
👍  
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@stellabelle ·
This is the best and most thorough video about blockchain: 
https://youtu.be/e7UwwcCKj4Y
👍  , ,
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@giantbear ·
Thank you. I really want to get more involved. Baby steps right😀
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@gikitiki ·
Excellent video.  I had not watched this one before.
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@teamsteem ·
Thank you Stella! i'll read you later and watch the video too.
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@stellabelle ·
part 2: https://youtu.be/eS39N-mHrOs
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@franks ·
If you get the time, have a watch as it is an education about Bitcoin & The Blockchain
This Guru explains to just what Bitcoin and the Blockchain is and where its going.
It is fascinating stuff. And this guy answers all the questions thrown at him

Andreas M. Antonopoulos educates Senate of Canada about Bitcoin
https://youtu.be/xUNGFZDO8mM
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@giantbear ·
Thank you very much. I will definitely watch it now.
👍  
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vote details (1)
@stellabelle ·
I love this guy! He's very knowledgable. His book his on my to-read list.
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@stellabelle ·
have you seen the first one that steemit did? https://youtu.be/aKTH0o8AEtQ
👍  
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vote details (1)
@giantbear ·
Thanks!!! Really appreciate it!
👍  
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vote details (1)
@acidyo ·
Did you get bored of your 100ish followers that you started an unfollow spam? :P

Oh well, its not like you were doing any curating anyway.
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@stellabelle ·
i'm going to unfollow everyone and start over......
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@stellabelle ·
to be totally honest, all the reblogs are driving me nuts. I'm on an information load, and I really only want certain kinds of information on my home feed.
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@acidyo ·
weird I'm following over 360 and I don't find it that spammy.
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@arcaneinfo ·
Very nice share @stellabelle!
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@thecryptofiend ·
Great points. I will read the article when I have a moment.  I read the previous Stemfest one by the same author.

>I noticed that the author of this article is an advisor to the Ethereum Foundation. Does Steemit/Steem have external advisors?
If not, it would be a smart move to have advisors now.

I agree. Whilst we are all trying to take up this role as a community to a degree it would be markedly more efficient to have some kind of advisory board of people with relevant expertise.  They don't even have to be full time positions or paid for.  I suspect some people would just give their input for free.

>I think Cryptoctopus is correct in his assessment that the "Welcome To The Blockchain" intro page doesn't really serve anyone except those few who already know what the word, 'blockchain' means. 

Interesting synchronicity this is at least peripherally related to [my post today](https://steemit.com/steemit/@thecryptofiend/get-paid-not-pwned-the-power-of-slogans) about marketing slogans.
👍  
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vote details (1)
@stephenkendal ·
Another great piece. Thanks for sharing. Upvoted and shared on [Twitter✔](https://twitter.com/StephenPKendal) for my followers to read. Stephen

https://twitter.com/StephenPKendal/status/803341710998798341
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@twitterbot ·
### ![StephenPKendal](https://pbs.twimg.com/profile_images/690216070943215618/NNCtThIk_normal.jpg) **[Stephen P Kendal](https://twitter.com/@StephenPKendal/status/803341710998798341)** tweeted @ 28 Nov 2016 - 20:56 UTC

> $Steem Is Mentioned In Today's Coindesk Article About Evaluating [#Blockchain](https://twitter.com/search?q=%23Blockchain) ICO's..!! @Steemit [steemit.com/steemit/@stell…](https://t.co/ODStL6H16h)


###### *Disclaimer: I am just a bot trying to be helpful.*
👍  
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@ace108 ·
Interesting to know. This could have been TIL or even news. :-)
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@screenname ·
Re: Steem Is Mentioned In Today's Coindesk Article About Evaluating Blockchain ICO's
<p>This post has been ranked within the top 50 most undervalued posts in the second half of Nov 28. We estimate that this post is undervalued by $16.84 as compared to a scenario in which every voter had an equal say.</p> 
<p>See the full rankings and details in <a href="https://steemit.com/curation/@screenname/the-daily-tribune-most-undervalued-posts-of-nov-28---part-ii">The Daily Tribune: Nov 28 - Part II</a>. You can also read about some of our methodology, data analysis and technical details in <a href="https://steemit.com/curation/@screenname/introducing-the-daily-tribune-most-undervalued-posts-of-nov-04---part-i">our initial post</a>.</p>
<p>If you are the author and would prefer not to receive these comments, simply reply "Stop" to this comment.</p>
👍  , , , , ,
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vote details (6)
@pfunk · (edited)
>I see Steemit as an online networking game in which people use bots, betting, curation strategies, writing and flagging censorship to exercise their power over others and make money.

Interesting perspective. It's one way of looking at it and after being here for 7 months I see where you're coming from.

It's not a wholly inclusive description of Steemit though. There's more that goes on, including extensive efforts with manual curation to try to distribute rewards to subjectively good posts. And to someone who's just posting and commenting, they might not ever see "behind the curtain" at these efforts but they'll enjoy getting upvoted and earning some value in the form of tokens-worth-money and Steem Power.
👍  
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@cryplectibles ·
Wow, that was a neat read.  I had a made a post here on Steemit just the other day https://steemit.com/openbazaar/@cryplectibles/openbazaar-using-steem-within-app  that tackles directly the flow of value to Steemit users and Steem by taking value from outside ecosystems and adding them to our own.    I think people should really start thinking outside the Steemit box.  The communities within Steemit are already so good, time to bring in more people from other sources to add to this value.
👍  ,
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vote details (2)
@remlaps ·
> I noticed that the author of this article is an advisor to the Ethereum Foundation. Does Steemit/Steem have external advisors?

I just noticed yesterday that they're apparently working with an external PR firm,  so that's a start.
https://steemit.com/steemit/@steemit-pr/press-release-steemit-alters-economic-model-due-to-community-demand
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@james212 ·
$0.34
I agree with you that a marketing group needs to be put together.  There are a number of areas in communication that can be greatly improved.   First off, in its marketing, steemit should stay as far away as possible from any of the technical cryptocurency terms like:  blockchain, hard fork, etc.   Also I noticed not Ned kept calling steemit and "experiment" during a recent interview.  In my opinion this is definitely not a good choice of words to use to identify the project in mass marking communications.   Would be nice to see a volunteer group come together out of the community to help to propose the marketing framework and  marketing lingo that would be most effective.
👍  , , , ,
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vote details (5)
@linkback-bot-v0 ·
This post has been linked to from another place on Steem.


  - [Advanced Steem Metrics Report for 28th November 2016](https://steemit.com/steemit/@ontofractal/advanced-steem-metrics-report-for-28th-november-2016) by @ontofractal




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